Published:
Tuesday, June 17, 2008 at 6:22 PM EDT
Event Date:
Friday, April 27, 2007 thru Sunday, April 29, 2007
Location:
Talladega, AL
![[photo of the Talladega Superspeedway]](/images/items/66-nr.jpg)
CSX introduced their Keep on Living campaign to NASCAR nation at Talladega Superspeedway in Talladega, AL in the spring of 2007.
The sponsorship included a 1600 sq-ft promotional display area located just outside the main entrance, three grandstand billboards that adorned the outside walls of the stands, exclusive rights to allow each and every ticket-taker at the track to wear a CSX Keep on Living t-shirt and an in-person autograph signing by racing legend, Bobby Allison, inside the tent. The races attracted more than 250,000 fans and CSX distributed more than 30,000 promotional items over the course of the 3-day event.
©2012 CSX Corporation, Inc.
![[logo of the Alabama Rail Safety Summit event]](/images/items/68-ss.jpg)
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