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CSX Transportation, Inc.

500 Water Street
Jacksonville, FL 32202
904-359-3100

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CSX CFO Updates Volume Expectation and Reaffirms Second Quarter and Full-Year Earnings Guidance
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Maryland Makes Miami "Miss It" at CSX-Sponsored Matchup


College Park, MD, January 29, 2014 – It could be said that CSX's Play It Safe campaign had a game-making difference in the ACC matchup between the Miami Hurricanes and the University of Maryland Terrapins at Maryland's Comcast Center. CSX sponsored the game as part of an awareness campaign to teach students about the dangers of railroad tracks and crossings.

"If you look at this college campus right here, it's just a couple miles from our railroad…and if you think about the demographics of who is most at risk when it comes to grade-crossing safety, it's students," said John Wright, CSX's Baltimore Division Manager.

Therefore, in an effort to keep students off railroad tracks, CSX distributed 4,000 "MISS IT" signs in Maryland's student seating section. Each time a Hurricane player attempted a free throw, Maryland fans enthusiastically waved the signs to discourage a scoring shot.

But the "MISS IT" signs were more than a distraction; they also warned students about crossing and trespassing on railroad tracks. To reinforce this messaging, Play It Safe announcements were made during the game, and Terry Luban, Director of Community Affairs & Safety, was interviewed on the Johnny Holliday halftime radio broadcast. Terry was also awarded a game ball during halftime.

In a tight matchup where the lead changed hands seven times, the "MISS IT" signs might have helped make the difference. With a tie score and just seconds left, Maryland scored a game-winning shot that put the Terps up by three. The final score was Maryland 74, Miami 71.

Many local CSX employees attended the game and were happy to see both the campaign in action and a home-team win.

"The 'MISS IT' signs were a really big hit." commented Katie Kisner, Northern Region Manager of Community Affairs and Safety. "The students embraced the signs, they got the messaging, they...were leaving with the signs in their hands. It was a really successful night for the Play It Safe campaign."

Location: College Park, MD

Published: January 28, 2014