CSX launched the next evolution to its popular “Trees for Tracks” program on Sunday, April 19 during the NASCAR Sprint Cup Series’ Food City 500 in Bristol, TN. The launch coincided with the start of NASCAR’s “Race to Green” tree-planting campaign, which is part of their larger NASCAR Green initiative.
The railroad, which began the Trees for Tracks program 2009, has far exceeded its promise to plant 21,000 trees (one for every mile of track) and is on a fast pace to doubling its original goal by reaching the new goal of 42,000 by 2018.
To help kick off the initiative, NASCAR Driver Chris Buescher fielded a modified version of the #34 CSX “Play it Safe” Ford with Trees For Tracks graphics on the rear bumper. Buescher also helped pass out autographed driver hero cards printed on special seed paper that grows flowers when planted. Additionally, CSX displayed a banner at the #34 team hauler acknowledging they would be planting 50 trees locally following the race, bringing the total trees planted to date to 26,233.
Trees for Tracks targets communities throughout its system “in need of green” for the program’s tree plantings, which emphasizes larger specimens that establish quickly and are either native or well adapted to the particular site. To learn more about Trees for Tracks, visit TreesForTracks.org.