CSX, in partnership with Wide Angle Youth Media (WAYM), a nonprofit youth media organization, and Exit10, a Baltimore communication agency, has funded and released five student-developed videos and two posters focused on promoting rail safety for youth ages 14 to 25.
Through this unique partnership, high school students had the opportunity to work with industry professionals and create quality media projects for their client, in this case CSX. CSX and Exit10 collaborated on all aspects of the development of several campaigns as they provided mentorship and guidance to the engaged youth producers. The videos and posters are part of a larger public safety campaign, Play It Safe, which includes traditional and digital media, along with promotions at NASCAR, college basketball and other sporting events.
The first video, “Parkour,” features an athlete running and flipping his way through an urban landscape only to stop instantly at a train crossing, then continuing once a train has safely passed. Other videos in the series include three short films that equate getting hit by a train to getting hit by 16 million pies flying at 50 miles per hour, for example; and the humorous “Lucky Guy,” showing a distracted pedestrian approaching a railroad crossing.
The two posters feature a driver with a broken-down car and a person slipping on a banana peel with the headline, “Sometimes life stinks!” above the sub-headline, “But not as much as getting hit by a train.”
“We’re proud to work with Wide Angle Youth Media and look forward to using their very creative and entertaining videos and posters to communicate a very important safety message. In the United States, a motorist or pedestrian is struck by a moving train every three hours, and while younger people are an important audience to reach, we believe this work will appeal to audiences of all ages,” says Tori Kaplan AVP Corporate Social Responsibility and Events at CSX, who first spotted the youth media company’s work and suggested it for public service messages sponsored by the railroad.
Watch the videos and download the posters.