The year 2013 proved to be a landmark one for CSX's Play It Safe and NASCAR partnership. Last year, the company partnered for the first time with Front Row Motorsports and Sprint Cup driver David Ragan. Their #34 car featured an "I Brake for Trains" Play It Safe bumper sticker for each race, and CSX enjoyed three primary sponsorships throughout the season.
CSX's inaugural primary sponsorship took place at the Richmond International Speedway on April 27th. The #34 car was covered with the Play It Safe campaign to encourage onlookers to think cautiously around railroad tracks. The campaign also drew attention at the 2013 All Star Race in Charlotte on May 18th and at the Brickyard 400 in Indianapolis on July 18th, with CSX as the primary sponsor at both races.
At both Richmond and Indianapolis, Ragan invited all NASCAR fans in Richmond to sign the hood of his car the day before the race. Each signature served as a promise to exercise safety around railways. The car also featured the "I Brake for Trains" bumper sticker and other Play It Safe messaging on the track. In the crowds, CSX teamed up with FFA to distribute I Brake for Trains bumper stickers to NASCAR fans.
Ragan finished 28th for the season, which included points from a first-place finish at the Aaron's 499 Talladega Superspeedway Race on May 5th.
After such a successful start in 2013, CSX is proud to announce it will return to Ragan and Front Row Motorsports in 2014. The partnership includes primary sponsorship of the No. 34 in four races: at Daytona International Speedway in February, Darlington Raceway in April, Michigan International Speedway in August and Richmond International Raceway in September.
CSX will also be a major associate at Pocono Raceway in August and at Charlotte Motor Speedway in October. The familiar "I Brake for Trains" bumper sticker will once again be on the back of Ragan's car for all 36 races of the Sprint Cup schedule.
"It's going to be a great start to the new season, knowing we have CSX back with us," Ragan said. "We had a lot of fun last year – I got to get behind the controls of a locomotive and everything. We learned a lot and we shared what we learned with our fans, and we're going to keep spreading the ‘Play It Safe' safety message this year."
The NASCAR Sprint Cup Series season opens with the Daytona 500 in Daytona Beach, Fla., on Feb. 23. The race will be televised live on FOX at 1 p.m. ET. The No. 34 CSX Ford will also be on track throughout the "SpeedWeeks" leading up to the "Great American Race," including the Budweiser Duels qualifying races, which will be televised live on Feb. 20 at 7 p.m. ET on FOX Sports 1.