Jacksonville, FL—February 15, 2014—As a national sponsor of the Future Farmers of America, CSX recently used its presence at the organization's National Convention to help carry out FFA's core mission—Living To Serve—by enlisting attendees to help the company donate 100 FFA Blue Jackets to members in need.
The Blue Jacket is the Official Dress of the FFA, and also serves as an icon of American tradition, instilling pride and responsibility in those who wear it. Unfortunately, the jackets aren't inexpensive and some members can't afford to purchase one. CSX decided to empower attendees at the National Convention to play a role in making sure those in need received jackets.
CSX challenged attendees to "Give the Gift of Blue" by completing a scavenger hunt in exchange for a blue sticker, which was then added to the walls of the CSX booth. CSX distributed over 1,000 stickers, exceeding CSX's goal and triggering a release of 100 Blue Jackets.
"Each jacket donated commemorates a student's unique place in a storied organization," said Tori Kaplan, Associate Vice President of Corporate Responsibility and Events at CSX. "It's our hope the jackets inspire each recipient to serve others with the same passion and compassion that was so perfectly demonstrated by their fellow members at the convention."
More than 55,000 students, teachers, alumni, parents and supporters from across the nation attended the National FFA Expo and Convention. The purpose of the annual event is to introduce attendees to businesses that provide industry-leading products, services, and career opportunities.
At CSX's expo space, attendees were able to interact with CSX employees while learning about career opportunities and the many community, health, and safety initiatives CSX supports.
CSX is currently a national sponsor of FFA. CSX and the National FFA Foundation have built a strong partnership over the past several years, resulting in a recent increase in CSX's sponsorship to the Platinum level ($1,000,000+). The two organizations work together on a variety of FFA programs encompassing the key focus areas of leadership, development, service-learning and environmental stewardship.
To learn more about FFA's Give The Gift of Blue Campaign, please visit https://www.ffa.org/give-the-gift-of-blue.